The Brand Union Hires Global Creative Chief
Dyfed “Fred” Richards, the global creative director for Omnicom’s Interbrand, is moving to The Brand Union as worldwide creative director, consumer branding, a new position at the WPP Group company....
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Apple Ousts Coca-Cola as Top Brand in Historic Shift
Apple has ousted Coca-Cola as the world's most valuable brand, per Interbrand, as the soda giant dramatically fell from first to third place and Google landed in the second slot. It marks the first...
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Omnicom Hatches Dedicated Unit for Nissan
Key Omnicom Group client Nissan is getting its own dedicated unit. The new group, Nissan United, will comprise staffers from Omnicom agencies that already work for the automaker, including TBWA...
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ING Uses Ads to Get Its New Voya Name Out There
The company formerly known as ING U.S. is rolling out ads that tout its new brand name—Voya Financial—and set the table for a new campaign later this year. The new ads, from lead agency BBDO in...
View ArticleInterbrand Names a New CEO for North America
Josh Feldmeth is the new North American CEO of Interbrand, succeeding Lee Carpenter, who is leaving the brand consultancy after 12 years. Feldmeth has served as chief of Interbrand’s New York, San...
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Once Again, Apple and Google Take the Top 2 Slots on Interbrand's List of...
Apple and Google have once again snagged the top two spots on Interbrand’s list of the 100 Best Global Brands. After ousting Coke from the top spot last year, Apple retained the No. 1 spot with a...
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14 Instagram Data Findings That Every Marketer Needs to Know
Instagram's well-documented rise as a mobile-social platform has intrigued marketers for the last few years, but data showing what content works versus what doesn't has been scant—until now, that...
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Big Brands Got 105% More Twitter Engagement During Q4
Big brands are evidently getting much better at Twitter. The social analytics player Simply Measured today said total engagement for marketers jumped 105 percent year over year in the fourth quarter....
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Ad Strategist Sentenced to 5-7 Years in Prison for Faking $269 Million in...
WINSTON-SALEM, N.C.—"There are certain politicians in this country who could probably take notes from this man. ... I've never seen anything quite like this." With those words, North Carolina Superior...
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How This Man Duped a String of Ad Agencies and Almost Got Away With It
The advertising model was broken, and Bill Grizack knew how to fix it."At The Variable, it was my job to invent the future of creative advertising strategy," his LinkedIn profile boasted. "I developed...
View ArticleOprah Winfrey Ruled Facebook and Twitter During the 75th Annual Golden Globe...
Oprah Winfrey's speech after accepting the Cecil B. DeMille Award dominated conversation on Facebook and Twitter during the 75th Annual Golden Globe Awards Sunday night. At the time of this post, the...
View ArticleABC Explains Why It Still Hasn’t Settled on a Name For Its Grey’s Anatomy...
ABC says all the pieces are in place for its upcoming firefighter-themed spinoff of one of its biggest hit shows, except for one of the most important ones: a title for the drama. Two months before the...
View ArticleWhy Print Legacies Like Time Are Betting Big on Augmented Reality
Last week's issue of Time magazine is the first edited by a guest editor in its 94 years of existence. It's also the first issue to feature augmented reality activations--four of them, all on the...
View ArticleHere’s Anheuser-Busch’s Super Bowl Lineup: Michelob Ultra and Stella Will...
Michelob Ultra will be back at the Super Bowl on Feb. 4, making it the third year in a row that Anheuser-Busch has brought the brand to the Big Game. Anheuser-Busch has selected Michelob Ultra to join...
View ArticleUniversal and Paramount Will Both Run Ads in the Super Bowl
Movie fans, rejoice! Both Paramount and Universal will return to the Big Game on Feb. 4, according to a report from Variety, and will most likely be featuring some big trailers for upcoming films. No...
View ArticleFacebook Is Pulling the Plug on Its Human-Powered M Assistant for Messenger...
M, the human-powered personal digital assistant for Facebook Messenger that never emerged from its limited beta-test never will get to the masses. Facebook informed users--reportedly some 2,000, all in...
View ArticleOne Man’s Journey From Hip-Hop Journalist to Creative Chief and Snoop Dogg...
Whether it was his brief meeting with Tupac at age 16, his experience Iowa's only hip-hop radio DJ in the early '90s or his time working on the first televised Brown and Black Presidential Forum for...
View ArticleThis L.A. Creative Shop Upended the Traditional Agency Model
After years of working in various roles in the advertising industry, Sarah Hooper and Matthew Goldman noticed a glaring issue with the traditional agency model. As it goes, senior executives win...
View ArticleHow Pac-Man So Completely Seized the Imagination 37 Years Ago, and Never...
Dick Clark's American Bandstand had more than its share of cheesy guests over the years--bands that lip-synced their tunes in front of a TV audience under orders to cheer. But few acts quite equaled...
View ArticleMarketers Are Racing to Reach Rapidly Growing Audiences on Amazon’s Alexa and...
As brands increasingly seek to understand the Internet of Things, marketers are keying in on how Amazon and Google will dominate connected devices in 2018. That's why Amazon's Alexa and the Google...
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